Exhibition industry coming back on track
The impact of the pandemic and lockdowns on jewellery industry was massive as customers always prefer to buy ornaments after checking them in physical form -Yogesh Mudras, MD, Informa Markets
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Hyderabad: With back to back events falling on track, Informa Markets in India (formerly UBM India) is optimistic about a much-improved picture of the industry exhibitions for next six months. It creates platforms for industries and specialist markets to trade, innovate and grow. Its portfolio comprises more than 550 international B2B events and brands in markets.
Informa Markets is owned by Informa PLC, a leading B2B events' organiser in the world. It provides the opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As an industry exhibitions' organiser, it brings a diverse range of specialist markets to life.
After missing out for more than one year owing to pandemic concerns, Informa Markets in India organised 13th edition of Hyderabad Jewellery, Pearl and Gem Fair (HJF) on October 18-20 at Hyderabad. This has been a great platform for both buyers and sellers to connect, exchange ideas, discover upcoming trends and generate business opportunities.
Informa Markets in India Managing Director Yogesh Mudras told Bizz Buzz: "The participation of the brands in the trade fair was beyond our expectations as there were lots of postponements and rescheduling in the process. Finally, the trade fair has witnessed participation from over 500 traditional, modern and innovative leading designer brands from across the country, which have showcased more than 50,000 finest jewellery and artisanal collections."
"The impact of the pandemic and lockdowns on jewellery industry was massive as customers always prefer to buy ornaments after checking them in physical form. Moreover, it's not easy to maintain social distance as people come in groups to buy jewellery. But that's a past now.
Hopefully, there will not be any speed breakers," he said, expressing happiness over the declining impact of Covid-19 on the events industry.
While business across other industries is moving towards virtual events, the jewellery industry was the only one which could not grab people's attention. Pallavi Mehra, Group Director, Informa Markets in India, said: "We were the first ones to come up with the virtual jewellery show. The response from the people was mixed as it was new for everyone."
